Tag Archives: Marketing Strategies

Trading Business And It’s Concerns

Posted on April 19, 2012 | Leave a comment

It is a general fact that world economies need goods and resources from each other to develop and prosper along with the global markets. And, to fulfill these needs, a number of traders put in their time, effort and money in a trading business that can also pay off lucratively. All these traders formulate effective marketing strategies to patronize their consumers, and thereby grow their import export business. In a trading business, especially that involves trade across global borders, the following points can help traders significantly. So, just read them once: -

Role of WTO:

  • With the involvement of WTO’s institution in worldwide trade market, the whole process of import and export has simplified manifold.
  • The WTO guidelines provide wonderful opportunities that can be passed on to any businessman wanting to keep hold of a successful import & export business.

Advantages with WTO:

  • Fewer tariffs
  • Less trade barriers
  • Import quotas
  • Restrictive rules and regulations
  • Unbiased, free and well-organized trade flow

Well supported by Advanced Technology? Well, that’s not sufficient!
With the use of advanced technology everywhere, we are able to work conveniently. But, a businessman has to take into consideration a lot of matters that are closely interrelated to his profits. It is unwise to simply rely on modernized technology to assess if your business is progressing or not!

It’s all in Marketing Plan:
Marketing strategies need to be correctly designed and implemented, in order to succeed in any business.

Selling v/s Marketing: what’s the difference?
Selling and marketing are completely opposite from each other. Marketing is a process of promoting products and encouraging people to purchase them.

What does it aim for?
It aims for making people see what makes the products sold by the import export business highly different and why it’s worth a consumer’s money.

In order to get success in import export business, you must empower yourself with the sufficient knowledge and skills. It is always advisable to go for an import export business training course that will surely help you in successfully running your business. These may be pricey but committing mistakes along the way may cost more if you don’t undergo these trainings!

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Posted in Business, Business Tips, Imports, Market Research, Trade

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Sourcing Products – How To Deal With It Wisely

Posted on April 9, 2012 | Leave a comment

It is rightly said that cost, demand and competition are the three key factors that determine success of a trading business. To attain a distinguished position in international market, you should be able to source products at such a cost which is better than your competitors. This is because production cost is considered to be the most vital part which determines the success or failure of any trade business.

The factors that play critical role in trading are:

  • Sourcing directly from producer: Avoiding involvement of any middleman in your trading business.
  • Make best Use of Leveraging incentives like special export processing zone, and cheaper export credit.
  • Sourcing from those places that have traditionally excelled in producing quality products makes all difference.

Besides all this, a practical approach in product selection is a must. The key factors, determining the product selection, are listed below:

  • The product’s manufacturing or sourcing should be in compliance to consistent quality standards such as ISO or equivalent certification
  • The available stock of products should be sufficient enough
  • The product should be priced reasonably
  • A special care should be taken for the packaging and labeling of products, especially of the products that are of perishable nature
  • All the export related matters should be dealt with utmost care and in compliance of norms laid by the government
  • Mode of transport and need of logistics

There is no exact way out – one should check various alternatives and take a decision that provides better sourcing solutions. However, the cost factor should be considered as the most crucial criterion in this. It is necessary to perform homework before finalizing a competent source of products.

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Posted in Business, Business Tips, Exports, Sales, Trade

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ExportersIndia.com – Blogs Release December 2011

Posted on January 4, 2012 | 1 Comment

Strategies To Achieve Online Sales Targets
So after much hard work and effort, you have established your online business. Are you wondering when you will achieve all the business and sales targets? Though your website is attracting traffic, is the conversion rate of visitors into successful sales still less [...]

Internationalize Websites For International Business
Opening the doors of your business to International clients can be a very beneficial yet intimidating process. There are many strategies and plans that you need to rethink while executing them on an International level. The main medium of communication with the global market is your website [...]

Be A Smart Marketer, Think Like A Manufacturer
The role of marketers is not just limited to preparing marketing strategies and dealing with processing of any commodity. These days, marketers have widened the horizon of their think tanks and started following the footprints of manufacturers to broadly understand the market and marketing ways [...]

Moving Your Business Ahead With Online Identity
Every business house, irrespective of the industrial experience it possesses is constantly on the lookout for ways to expand business. The companies that are engaged in exporting, importing or supplying need to keep up with the global marketing trends in order to survive in the business [...]

Designing The Perfect Ecommerce Website
With large number of web design companies in the market, choosing the right one, at times, can be a difficult decision. How to choose an appropriate designer for your website? What considerations should be kept in mind before hiring an Ecommerce Web Site Design Company [...]

Compliance Of Import-Export Law, Complex But Necessary
It is well known fact that all merchandise coming into India has to clear customs and is subject to a customs duty, unless specifically exempted by law. Therefore, it is highly important for a Trader to understand this process, along with its functional sensitivity and complexity[...]

B2B Portals – A Boon For International Trading
Business to Business Portals and Online Directories facilitate entrepreneurs in International Trading to a great extent. The use of internet has increased tremendously in the last decade. People have realized that internet is a great mode of communication [...]

The Pros and Cons of Direct Exporting
One of the constant dilemmas that Exporting Companies face is whether they should adopt the strategy of Direct Exporting or should they hire someone to handle the export responsibilities. Since exporting is substantial business in itself, the entrepreneurs must give a serious thought to the mode of exporting that they are going to adopt [...]

B2B Portals

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Posted in B2b Marketing, Business Growth, Business Tips, Leads Generation, Market Research

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Strategies To Achieve Online Sales Targets

Posted on December 6, 2011 | 1 Comment

So after much hard work and effort, you have established your online business. Are you wondering when you will achieve all the business and sales targets? Though your website is attracting traffic, is the conversion rate of visitors into successful sales still less? Well then you should gear up to discover strategies that will help you attain the objectives that you have set!

  • Is your website relevant and consistent?  The website should be visually appealing yet convey the information that the clients require.
  • The website should contain appealing headlines and subheadings which are specific to the information offered. Use keywords and phrases that will prompt the visitors to action. You should also ensure that the keywords and phrases are positioned properly to attract the attention of the visitors.
  • Make sure that your website is designed for easy navigation. The visitors or potential buyers should be able to locate products of interest easily and obtain the necessary information about them without getting lost. If they are unable to locate the products/ services quickly, there is a high chance that they may abandon the search.
  • Gain the trust and confidence of the customers with strict security and privacy policies. An efficient customer support will enable customers to get information directly.
  • Make your clients feel appreciated. Attractive returns and guarantees will help you build a good reputation and make customers come back.
  • Enhance the option of purchase by including shopping carts, online purchase forms, phone, emails etc. The more number of ways a customer can contact you, the more secure is the business dealing.

Setting up an online business is simple these days and it is more challenging to achieve high sales conversion rates. Hence it is important to plan ahead and set up objectives. You should also keep updating and improvising the websites according to usage trends to ensure sufficient sales.

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Posted in Advertising Tips, Business Growth, Business Tips, Market Research, Online Business, Online Marketing, Sales Technique

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Make Your Export Marketing Plans Easier

Posted on November 7, 2011 | 1 Comment

Nowadays, most of the firms are planning to engage in exporting as part of their business expansion. But, merely planning your business for export operations won’t help you in the long run. It requires a careful and a well planned strategy to have a risk free export marketing business. No matter what kind of business you have, some of the following tips will help you have a safe export marketing strategy

  • Conduct Market Research:
    It is always safe to review the current market conditions before planning your export marketing strategies. This procedure includes identifying target audience and potential customers as well as planning techniques for personalize contacts.
  • Advertise Yourself
    It is highly essential to let your potential target audience know about your offerings. Thus, advertising yourself is an indispensible part of your export marketing strategy. Also, try and think about new promotional tactics to have a successful business plan.
  • Identify The Requirements
    Your business plan should be able to meet up all the requirements of that particular overseas business project. Identify the country-specific variables that will affect your export activities like culture-specific communication, regulations and trade barriers etc.
  •  Choose The Most Appropriate Media
    It is preferable to include all the available media such as television, Internet, print and radio. If you have budget issues, then Internet and Print media would be the best options to start from. Always assure that you advertise yourself at B2B portals as they offer many free services. Outdoor advertising and television being expensive, you can also opt for radio.
  • Business Associates Can Turn Out To Be Beneficial
    Having a business associate in the prospective countries can turn out to be very fruitful. They can facilitate smooth business functioning by conducting market research and advertisement projects in that specific market.
  • Trade Fairs Are Always A Healthy Option
    Promoting your business at trade fairs is also a productive option. This will help you reach your target audience and prospective customers more effectively. Registering the visitors and taking their feedback will help you in improvising your strategies as per the market requirements.

Expanding business by exporting to other countries need not be a difficult task if you are aware of the strengths, weaknesses, opportunities and threats posed by the same. So just do a proper analysis of the markets, ‘test the waters’ and observe your peers to be successful as an exporter.

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Posted in Advertising Tips, Business, Business Tips, Online Business, Online Marketing

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Important Selling Tips

Posted on October 13, 2011 | Leave a comment

Selling is an art and almost every business endeavor is directly or indirectly engaged in selling. Selling implies reaching out to people and convincing them to do business with an organization or an individual. However, one needs to exercise caution and constantly learn from the past mistakes, in order to effectively reach out to people. Some of the prominent selling tips that one must follow, are being discussed here:

  •  Self Confidence is a prerequisite for an effective sales activity. Self-confidence will enable you to improve your sales and gain the trust of the customer.
  • Always answer the customers’ questions patiently and never avoid their doubts in order to convince them about the product.
  • Being honest to the customers is very important to maintain your reputation in the market as it is directly proportional to your sales target.
  • Always try to portray yourself better than your competitors by making sure that you have ample knowledge about them to strategize better.
  • You must be able to take rejection in your stride. Always remember that sales is not about the numbers but gaining the customers’ confidence.
  • It is essential to have an efficient selling system in place, and one must learn to disqualify customers and address the problems faced by the rest efficiently.
  • Always ensure that you have all the knowledge that may be required while selling the product. Lack of requisite knowledge about the product can prove to be very harmful as long as your sales targets are concerned.
  • An ideal sales representative must ensure effective utilization of time, as one is never sure of the exact number of sales that can be done in a day. Do not waste time persuading a customer, if he does not seem interested, as there are always greener pastures to look forward to.

It is for sure that your marketing strategies will be better if the above mentioned tips are followed. There may a few setbacks along the way but don’t let them linger on and keep changing with the market needs to successfully reach out to the clients.

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Posted in Advertising Tips, B2B, B2b Marketing, Business Growth, Business Tips, Business Trends, Market Research, Online Business, Online Marketing, Sales Technique, Social Networking

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Significant Aspects of Marketing to Diverse Cultures

Posted on October 7, 2011 | Leave a comment

Marketing has become an indispensable tool for organizations that strive to carve a niche for themselves in diverse markets. People belonging to different cultures have huge differences in their lifestyles, habits, etc. thus, their psychology also differs to a large extent. So it follows that, marketing the same product in multiple cultures would require different strategies. Effective marketing strategies in such a scenario take into consideration the following aspects:

Know The Personality Of Your Target Audience
A detailed research to understand the personality traits of your target audience will help you meet their expectations. You must be well aware of their media accessing habits to carve out an effective marketing plan.

Understand The Financial Position Of Your Target Audience
The per capita income varies from place to place. Thus, the average expenditure of a person is different in every culture. If you want to market your product or service in a certain culture, make sure the prices of your products does not seem too much to your target audience.

Consider The Feedback Of Your Prospective Clients
You must flexibly incorporate all the feedback provided by your target audience if you want your company to grow. Make sure you have effective mechanism to understand and implement the suggestions of your prospective clients.

Age Is An Important Factor
Make sure that your marketing strategies are sketched keeping into consideration, the average age of your targeted consumers. For example, if your target audience is young, then you should adopt innovative promotional techniques.

The above mentioned factors will enable you to market your products and services effectively in diverse cultures. By incorporating these factors in your marketing strategy, you can look forward to witness immediate expansion in the business. Even if you are looking for ways to strengthen your online marketing strategy, you must consider these factors. Moreover, you can take help of professional firms that specialize in cultural-marketing to be successful.

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Posted in Advertising Tips, B2b Marketing, Business, Business Growth, Business Plans, Company, Market Research, Online Business, Online Marketing

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Ideas for Trade Show Exhibit Booth Themes

Posted on August 22, 2011 | Leave a comment

Trade shows act as a platform for companies to display their products where the consumers can interact directly with the company representatives and also have a look at the products displayed. Trade show promotions are an innovative tool used by advertisers to market their products to the clients.

Advertisers and event managers need to come up with innovative strategies to promote brands and products to translate them into sales. Trade Show draws interest and attracts crowds, which can even lead to impulsive buying. When the competition is tough, it is the concept and the themes that matter to promote a company. Let’s have a glance at themes for trade show’s exhibit booths and ways to make them more interesting and eye-catching.

· Logo:  The logo can be used creatively and repeatedly in the booth to establish the brand image. A stand-alone board can be a useful addition that displays the logo on the board. You can incorporate the logo on the clothing of the company representatives. The tablecloths placed on the table and the banners used, can all display the logo. A logo-based theme will thus help to impress the name of the company on the minds of the viewers

· Color-coding: It can be used to successfully brand any company or product. Similar colored jackets or even shirts are a good way of creating a unity and harmony in design. A simple idea such as balloons can also help to make an exhibit booth look interesting

· International themes: You can even plan to have international themes for the trade show exhibit booths which will depend upon the product to be advertised.  For instance, a beautiful set that is based on Italy such as a Venice scene with a gondola can be used as the theme.

· Local flavor: If the product is known locally and is competing with well-known brands, then the booths can be given a local flavor in terms of design. If there is a festive occasion, it can be incorporated in the design along with important elements from that particular area and slogans written in the local language

Trade shows exhibiting booth themes are thus very important for any company in order to connect with the buyers. Make sure you select an appropriate display to make the trade show booth a complete crowd-puller.

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Posted in B2B, Business, Business Growth, Leads Generation, Sales Technique, Trade

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Email Marketing Strategies Useful For Your Business.

Posted on February 3, 2011 | Leave a comment

With the advancement of time, online business promotion has taken a new dimension. Marketing experts have come out with various new strategies; email marketing is one of them.

What Is Email Marketing?
It is an online marketing strategy under which an informative as well as promotional email is sent to a list of prospective customers. This is sent with an aim to promote the products and services offered by the company.  It is a widely used strategy that helps business to grow expansively. But not every entrepreneur is well-versed with the email marketing strategies and can thus carry out an ineffective campaign. To avoid such situation, read ahead as we provide you with effective email marketing strategies.

Hire A Consulting Firm Or A Consultant:
Rather than running an unsuccessful email marketing plan, it is better to take advice of an expert. To select an ideal consultant you need to consider certain points like:

  • Experience in the field.
  • Addresses your questions properly.
  • Elaborately gives you the solution.
  • Give utmost priority to your project.

If the consultant or the firm live up to all the above then you should surely opt for it.

Email Correspondence Course:
A course that is related to the products you are providing can be offered as an email marketing strategy. The course should indirectly compel the visitors or prospects to visit your website for further details.

e-newsletters:
Distributing e-newsletters has become a trend. It informs the prospects about the company’s current position. Growth graphs, new launch etc. are part of the e-newsletters. Also, links of the website are there in the e-newsletter, which bring quality traffic to the site.

  • Carefully draft an e-newsletter and ensure that it does not fall under spam.

Track Down The Results:
If the results of the email marketing campaign are not tracked down then it is difficult to measure its effectiveness. By evaluating the results you get to know the successful as well as ineffective elements of the email marketing campaign. Then you can stress on the points that are helping your business to grow and remove the irrelevant ones.

By following the aforementioned can certainly help your email marketing campaign turn into a successful promotion strategy.

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Posted in Email Marketing

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