Tag Archives: Export Business

Direct Exporting: Advantages and Disadvantages

Posted on November 21, 2011 | Leave a comment

For those budding entrepreneurs in world of export, the term “Direct exporting” may seem quite obvious. But one may still wonder whether it is a good option. Well, here is a detailed description that offers you the pros and cons of direct exporting to help you make up your mind.

Direct exporting, as the name describes, is when you directly export products to a client. Hence, you are solely in charge of the various processes such as market research, distribution, and dispatch and payment collection.

Benefits

  • Customer relations : You get to know your clients and so are able to offer better services. The clients feel more confident and secure since they are directly dealing with you. Feedbacks and suggestions from them will be available instantly.
  • Profits : No intermediaries imply greater profits for you.
  • Control : You have total control over the negotiations and transactions. The patents, copyrights and trademarks are protected in a more effective way. Since the dealings are done personally, you also get a better sense of the market.
  •  Future Plans : You are open to several options for improvement and expansion. The future offers plenty of opportunities that are available for you to decide.

Drawbacks

  • Lack of Manpower : Building a client base requires people. Since you are exclusively in charge, every aspect of the business will demand your attention.
  • Lack of Resources : A business requires considerable amount of money, time and effort. You should give serious thought to whether you will be able to provide these adequately. It would be wise to have a detailed plan regarding aspects such as shipping, and delivery etc.
  • Reduced Customer Care : You may not be able to communicate back to clients as quickly as an agent. The business would also require online support if you are dealing in technical products. In that case, clients may also have technical questions that you must be prepared to answer.

After going through the various points, the balance of decision must have weighed down on one side. It is always advisable to do a detailed research of the present market trends and an analysis of one’s own capabilities before coming to a decision. After all preparation is the key to success.

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Posted in Business, Business Growth, Business Tips, Company, Exports, International Company, Sales

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Make Your Export Marketing Plans Easier

Posted on November 7, 2011 | 1 Comment

Nowadays, most of the firms are planning to engage in exporting as part of their business expansion. But, merely planning your business for export operations won’t help you in the long run. It requires a careful and a well planned strategy to have a risk free export marketing business. No matter what kind of business you have, some of the following tips will help you have a safe export marketing strategy

  • Conduct Market Research:
    It is always safe to review the current market conditions before planning your export marketing strategies. This procedure includes identifying target audience and potential customers as well as planning techniques for personalize contacts.
  • Advertise Yourself
    It is highly essential to let your potential target audience know about your offerings. Thus, advertising yourself is an indispensible part of your export marketing strategy. Also, try and think about new promotional tactics to have a successful business plan.
  • Identify The Requirements
    Your business plan should be able to meet up all the requirements of that particular overseas business project. Identify the country-specific variables that will affect your export activities like culture-specific communication, regulations and trade barriers etc.
  •  Choose The Most Appropriate Media
    It is preferable to include all the available media such as television, Internet, print and radio. If you have budget issues, then Internet and Print media would be the best options to start from. Always assure that you advertise yourself at B2B portals as they offer many free services. Outdoor advertising and television being expensive, you can also opt for radio.
  • Business Associates Can Turn Out To Be Beneficial
    Having a business associate in the prospective countries can turn out to be very fruitful. They can facilitate smooth business functioning by conducting market research and advertisement projects in that specific market.
  • Trade Fairs Are Always A Healthy Option
    Promoting your business at trade fairs is also a productive option. This will help you reach your target audience and prospective customers more effectively. Registering the visitors and taking their feedback will help you in improvising your strategies as per the market requirements.

Expanding business by exporting to other countries need not be a difficult task if you are aware of the strengths, weaknesses, opportunities and threats posed by the same. So just do a proper analysis of the markets, ‘test the waters’ and observe your peers to be successful as an exporter.

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Posted in Advertising Tips, Business, Business Tips, Online Business, Online Marketing

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How to Identify the Right Exporter

Posted on October 31, 2011 | 2 Comments

Business need to go beyond trade and geographical boundaries for several reasons. But to be successful in this activity, you require some assistance and a good network to get ahead.As an entrepreneur, consider yourself in the following situations:

  • You are planning to expand your business and want to get associated with globally recognized names of your industry.
  • The product you manufacture requires imported raw material.
  • In the recent trade exhibition, you came across a product which you think your buyers will find interesting.
  • You want to add new products to the existing range offered by your company.

In each of the above mentioned situations, you will need to contact a reliable company, which is engaged in exporting the product of your interest. To make a long lasting and fruitful business relation with a foreign organization, you must make sure that the company is a well known name in the global market.

How Can You Reach Closer To Your Future Business Associate?
There are a number of ways by which you can identify a company engaged in manufacturing or exporting the products of you need. Mentioned below are some of the most popular and successful techniques:

Internet Search

  • Online directories
    Since these directories list a huge number of exporters and importers on the same platform, it becomes easier to identify a suitable exporter.
  • Keyword searches
    You can coin a term for your search and then use it on search engines like yahoo, google, etc. Ideally, the term should carry the name of your product followed with Manufacturers/ Exporters.
  • Embassy
    You can contact the embassy of your country in the region you are planning to import something from. The embassy can give you an idea about the reputed firms dealing in your industry.
  • Trade Exhibitions
    Be a regular at trade exhibitions. It will help you make new associations. Moreover, if the organizers may offer you assistance in helping you finding the products you are looking for.

Thus, finding the right Exporter is not as difficult as it may seem. Moreover, you can take help of professional companies that facilitate interaction between B2B companies.

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Posted in Advertising Tips, B2B, B2B Concept, B2b Marketing, Business, Business Growth, Business Tips, Market Research, Online Business, Online Marketing

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Small Businesses Grow by Exporting to India

Posted on July 18, 2011 | Leave a comment

India proves to be a great market for exporting goods. Being a developing economy, India offers great opening for exported goods. Flexible market rules and import-export policies have made India a preferred market for exporting goods by small businesses across the world. Though rapidly progressing with the times, there are still some goods/products which cannot be manufactured indigenously in India. Thus, India offers substantial potential for importing goods by both large and small businesses. Moreover, in India the prices of exporting are comparatively low as compared to the developed countries and therefore companies exporting to India gain substantial profit margins.
Some of the major advantages of exporting to India for the small businesses are:

  • Flexible Market Policy
    India has a market policy, which is quite open to exports by the foreign countries. The imports in India are not by very stringent rules thus offering a lot of flexibility. India is open for a lot of products thus acting as a very good market for exporters.

  • Prolific Deals
    The goods exported to India are sold at comparatively higher prices in India, which increases the profit margins of the companies exporting to India. This is particularly beneficial for the small businesses because exporting to the developed countries will cost them much more.

  • Foreign Trade Policy
    The Foreign Trade Policy of India allows for imports on very easy terms and conditions, which reduces the time taken for the transactions to take place hence saving time & money.

  • Open Markets
    India being a developing country, is not self sufficient in manufacturing all types of goods especially industrial machinery. The markets are therefore not saturated and the exporters can effectively place their goods in the Indian markets.

Therefore, small businesses with their small capital can get the most prolific deals on exporting to India. They can find a market which is open to their products and get greater prices for their goods. Easy export-import conditions remove all barriers to the smooth carrying of the trade.

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Help Your Export Business Succeed With Cultural Awareness Training

Posted on April 18, 2011 | Leave a comment

In the present era of globalization we find the boundaries of countries shrinking and the world becoming a smaller place. This concept has had a noticeable effect in the global business scenario. With technological developments taking place every day, we witness an increase in the phenomenon of overseas trade. It thus becomes important for exporters to provide certain amount of cultural awareness training to the employees.

When undertaking a business venture that is spread across the global seas, it is important to be acquainted with the language and culture of the countries you are dealing with. Many exporters hire staff that is proficient in various languages to ensure smooth dealings with the clients. What is equally important is to know about the culture of that particular country. Having awareness about the cultural aspect of a particular country helps to establish a good rapport with the clients situated there and thereby in getting profitable deals.

People like it when you communicate in their language and understand their values. So selling a product or service this way becomes much more easy and effective. Every country follows its own distinct set of business etiquettes. Having cultural awareness training therefore helps in gaining better understanding of these etiquettes thus ensuring smooth deals. It brings goodwill and credibility for the company as the impression formed is of a dedicated and efficient firm. This training not only helps in gaining customers but also retaining them.

Cultural awareness training helps in building better working relationships with the overseas clients. It not only shows your proficiency but also an extra effort from your side to serve the clients well. This results in an increased level of trust in your company, thus strengthening your position in the export market. This training also saves time and money wasted due to lack of basic cultural knowledge and the resulting communication gap conflicts. It is an effective tool which results in economies of scale and economies of operation by strengthening your client base. Therefore, implementing language and cultural skills in your export strategy is sure to give you an upper edge over your competitors and take your export business forward by leaps and bounds.

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Using an Export Important Directory to Increase Profits for Your Business

Posted on April 11, 2011 | 3 Comments

Many businesses have profited from the use of online import/export directories. Companies that are just opening up their businesses can especially gain from these directories. By signing up on an international trade directory, you will have access to links which can offer you business opportunities from a number of countries such as Germany, India, Japan, Brazil or the US. What is interesting is that signing up on an international trade directory is easy and does not take much time.

It is important that your business is listed under the right appropriate category in the presence of many sub- categories on the directories. Spending time on this can be very beneficial as your business is highlighted at the right place and has a better scope for expansion as well. Buyers or sellers from any country can view details of your business and make the deal according to their needs. For confirming an account and receiving the notifications your e-mail is required and to sign up you just need to do a few things. Just enter the business details and choose the right category from the list so that companies can easily locate your business online.

Getting listed on an export-import directory has proven results in better visibility of the business and also provides many choices for companies to search as per their specific requirements. When reaching a wide market seems difficult, then business directories are a sure-shot method for marketing and increasing the profits. So whether you have a small or large business that needs international exposure, then such directories are the way to go.

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Want to establish an Import Export Business?

Posted on April 7, 2011 | Leave a comment

The import and export is considered as one of the leading options or business in the world of commerce across the globe. Initiating your own export and import business is a task of great responsibility and skills. In this tech-advanced world, all the worries related to establishing export and import business has come to an end with the help of internet. There are certain vital factors which effect the planning, development and success of this business like:

Achievability analysis for your business

Analyzing the feasibility of your business in each and every field is one of the main aspects while starting up a new business. It should be kept in mind that you do not leave behind even a single area of work which can adversely affect your success.

Promoting your products

Effective marketing strategies are important to set up beforehand because they act as the major factor in the sale of your products. One of the leading marketing approaches for export and import business is the online advertising.

Working in compliance with the country’s rules and regulations

Working with the proper rules and regulation laid down by the government is a must. If you found working against it you would be charged with serious penalties and actions. In some worst cases, your business license can also be terminated for lifetime.

Looking out for the credible suppliers and distributors

You need to workout the most sensible and efficient solutions for your business. Finding the renowned companies to deal with and taking the cost effective measures to assure your profitability is also an important factor that affects your growth and success.

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