Category Archives: B2C

ExportersIndia.com – Blogs Release April 2012

Posted on May 1, 2012 | Leave a comment

Trade Show Marketing Tips
Companies that want to reach a huge number of potential customers, under one roof, participate in public or private trade shows. Trade shows give a platform to companies to demonstrate new products and examine the ongoing trends in the industry. Trade shows and other event marketing, being a large investment to participate in, need to be tackled wisely. [...]

Sourcing Products – How To Deal With It Wisely
It is rightly said that cost, demand and competition are the three key factors that determine success of a trading business. To attain a distinguished position in international market, you should be able to source products at such a cost which is better than your competitors. This is because production cost is considered to be the most vital part which determines the success or failure. [...]

International Marketing – A Global Phenomenon
Today, the main purpose of any company is to plan, execute and distribute ideas according to the organizations objective with whom they are dealing. This process is not only applicable in domestic markets but also in international markets. To actively build relations with international companies, the use of International Marketing has become important. [...]

Different Business Strategies To Enhance Your Business Abroad
To take the business to the global level is the main aim of every businessman. For the successful expansion of his business, a businessman opts for different strategies so that a strong path can be built to deal across territories. They make sure that endless opportunities come their way without involvement of higher risks.You need to clearly understand the business strategies. [...]

Trading Business And It’s Concerns
It is a general fact that world economies need goods and resources from each other to develop and prosper along with the global markets. And, to fulfill these needs, a number of traders put in their time, effort and money in a trading business that can also pay off lucratively. All these traders formulate effective marketing strategies to patronize their consumers. [...]

Trade Leads: New Ways To Succeed In International Business
In this new age of global communication, import and export trade leads have made it quite easy to find a host of online business services, offering international trade leads. You just need to post a request for import or export trade leads, and soon you will receive calls of interested business parties around the world.Also known as Import Trade Lead, Export Trade Lead and International Trade Lead [...]

B2B Marketing Trends – 2012
Charting the business trends of 2012 gives major indications towards online activities, especially in context of B2B marketing. In order to get additional advantage over rivals, entrepreneurs have to mold their strategies in accordance to the statistics and trends of 2012. With more content available for B2B buyers, now the competition of content would be harder than ever. [...]

Tools For Lead Generation In B2C and B2B
Before getting into the complexities of B2C and B2B, let’s have a brief recap of the concept of lead generation. Lead generation is a marketing term, commonly used in Internet fraternity that refers to the generation of interest among the consumers regarding a product or service of a business.The understanding of the target market is necessary for any business to strategize and eventually stay afloat. [...]

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Posted in B2B, B2C, Business, Business Growth, Business Plans, Exports, Imports, International Company, Trade

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Tools For Lead Generation In B2C and B2B

Posted on April 30, 2012 | 1 Comment

Before getting into the complexities of B2C and B2B, let’s have a brief recap of the concept of lead generation. Lead generation is a marketing term, commonly used in Internet fraternity that refers to the generation of interest among the consumers regarding a product or service of a business.

Categorization into B2C and B2B
The understanding of the target market is necessary for any business to strategize and eventually stay afloat. An acquaintance with the needs, tastes and interests of the target market helps an organization to plan accordingly and be able to come up with suitable lead generation. For simplification, the target market can classified among any one of the two large groups

  • Business to Consumers (B2C)

  • Business to Business (B2B)

Although, the two classes bear narrow distinction, yet the classification is relevant for the fact that the two require different approaches for lead generation.

Techniques for Lead Generation

For B2C
In context of Business to Consumers, simple advertising is perhaps the best tool for lead generation. Consumers who look for products and services for personal applications are interested in the same once they encounter the respective and frequent advertisements. If in any way they relate themselves with the product, they are curious to know about it. The basic principle of advertising is AIDCA, i.e. Attention, Interest, Desire, Conviction and Action, come into play for the consumer.

For B2B
Business to Business is altogether a different ball game, to talk in terms of cricket analogy. The prime requisite for lead generation in this case is specialization and a direct interaction with the target market. Specialization, in this context means that the product or a service for a business firm should be specifically meant for it so as to cater its organizational demands with maximum efficiency.

In the case of B2B, advertising proves to be useless altogether. The reason for this is the target market, which comprises of people busy in running their own business. They, on most of the occasions don’t have the time to watch your product in advertisements unlike housewives and children. Here, the lead generation technique seeks a more direct approach such as telemarketing. Telephone proves as one of the most useful tools for a direct interaction, a pre-requisite of B2B.

B2B Lead Generation

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Posted in B2b Marketing, B2C, Business Growth, Leads Generation

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Marketing B2B The B2C Way.

Posted on July 5, 2010 | 3 Comments

Since the advent of Internet, it has been extensively used by Businesses to promote their concerns and enhance their growth. Be it for simple correspondence or for marketing the products in the most innovative and unique manner. Internet has changed the way we buy, sell, consume, and especially market products. The expanding network of B2B and B2C portals testifies this fact in a convincing manner.

B2B v/s B2C, Similarities and Differences.

The thinking that “Marketing is Marketing”, be it in any form or medium, is considered to be outdated today. Today, businesses are interested in evolving specialized Marketing strategies for their products, according to the nature of the buyer and his needs. Inspite of the fact that in any kind of marketing, the sole motive is sale of the products, the techniques differ drastically. Especially when it comes to Business to Consumer in comparison to “Business to Business Marketing”, the entire motive of selling and buying changes. Some of the common features of both are listed below:

B2C Marketing

  • Driven by product and its features
  • Aim to ensure worth of the money spent
  • Biggest Market to be targeted
  • One Step buying process
  • Creation of brand, via repetition and imagery
  • Involves aggressive face to face marketing
  • Influenced by status, desire, position of the buyer
  • Influenced by the price of the commodity

B2B Marketing

  • Driven by the relationship established between businesses.
  • Prime importance of the “Respect” and ‘Trust” between the businesses.
  • Small and Targeted market.
  • Buying Process involving many steps.
  • Brand identity created on the basis of trust factor.
  • Involves educational marketing strategies.
  • Buying decisions are taken on the basis of rational and calculated business concerns.

Learning from B2C Players

The B2B Portals can take many lessons from their counterparts dealing in the B2C segment. The monotonous way in which B2B Marketing takes place, often makes it boring for sellers and more importantly for the buyers. With usual concerns like emphasis upon product, overload of product information, selling through words, minimal feel in the marketing campaigns and other similar problems, the B2B Marketing Strategists and Analysts need to look at the way B2C Marketing takes place, and learn relevant lessons from thereon and implement them in their domain.

Some of the obvious lessons that B2B can learn are:

The Brand Value.

In case of B2B marketing, Brand only helps in being noticed by the buyers and not necessarily makes you the ideal choice of the buyers. Where as in B2C, Brand encourages the consumer to buy, remain loyal, and potentially pay a higher price.

Common Concerns of the buyers.

The common concerns among all buyers are common i.e. saving money, increasing productivity or raising profitability. However, in B2C segment, the marketing strategy of the product is decided by the factors like status, desire, position of the buyer, and the price of the commodity, which ultimately determines the prospects of the sale, where as in B2B, this has remained confined to the ones mentioned before. If B2B can improve upon this, there can be drastic change in their marketing methods.

Targeting the Buyers

The B2C Marketing has received accolades for exploiting the emotional side of the consumer, as they directly sell it to them for their personalized use. In case of B2B, this is totally reverse, the Buyers buy in order to sell it to their clients. However, if done in right way, the B2B Marketing can also offer a personalized feel to the buyers by targeting the prospective buyers of their immediate clients.

These are just some of the examples exemplifying the fact that B2B has loads to learn from the B2C segment, just that it needs to change its attitude and target in order to see the other side of the coin, which is much promising then the one they follow today.

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Posted in B2b Marketing, B2C

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