Category Archives: B2b Marketing

Reduce Marketing Costs with Online B2B Marketing

Posted on May 10, 2012 | Leave a comment

Money! Money! Money! – This is one thing that everyone in the present scenario wants to save. In the times of recession, businesses have suffered from grave losses. In order to regain the lost position, every company that saw a downfall plans to cut down their costs. Marketing utilizes a lot of money that if saved, can be used for some other aspect.

Online B2B Marketing is a very efficient source through which you could promote your business within a fixed budget. It brings the vast online trade to your personal computer, where you can browse through countless companies without much effort. Many online trading portals have come up that provide proficient services. We provide you with some of the ways that makes online marketing more effective than offline marketing.

Cost-effective : B2B marketing is cost effective as compared to offline marketing. Hoardings, Banners and T.V. advertisements are expensive means of promoting a business. Advertizing through internet and its various services serve highly cost-effective. When the advertisements need to be updated, most of the times, web services offer free services.

Mass-reach : Anyone sitting at home can just click and browse any information that he needs about a product. He is presented with countless options to buy products from. If compared to offline marketing, internet has a wider reach.

More effective : Online B2B marketing is very effective means of promotion. As computers has become an imperative part of everybody’s life, so promoting a business through it help garnering a wider audience. Also, the influence of the Website you visit is much more than a hoarding you see because you tend to spend more time going through a Website as compared to a hoarding or a T.V. advertisement.More effective :

Thus from the above points you must have learnt that online B2B marketing is the best way out for any company that is seeking a way to advertise itself without spending much amount. It also makes your business recession-proof as you will be saving money and at the same time expanding your clientele.

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Posted in B2B, B2b Marketing, Business, Market Research

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Tools For Lead Generation In B2C and B2B

Posted on April 30, 2012 | 1 Comment

Before getting into the complexities of B2C and B2B, let’s have a brief recap of the concept of lead generation. Lead generation is a marketing term, commonly used in Internet fraternity that refers to the generation of interest among the consumers regarding a product or service of a business.

Categorization into B2C and B2B
The understanding of the target market is necessary for any business to strategize and eventually stay afloat. An acquaintance with the needs, tastes and interests of the target market helps an organization to plan accordingly and be able to come up with suitable lead generation. For simplification, the target market can classified among any one of the two large groups

  • Business to Consumers (B2C)

  • Business to Business (B2B)

Although, the two classes bear narrow distinction, yet the classification is relevant for the fact that the two require different approaches for lead generation.

Techniques for Lead Generation

For B2C
In context of Business to Consumers, simple advertising is perhaps the best tool for lead generation. Consumers who look for products and services for personal applications are interested in the same once they encounter the respective and frequent advertisements. If in any way they relate themselves with the product, they are curious to know about it. The basic principle of advertising is AIDCA, i.e. Attention, Interest, Desire, Conviction and Action, come into play for the consumer.

For B2B
Business to Business is altogether a different ball game, to talk in terms of cricket analogy. The prime requisite for lead generation in this case is specialization and a direct interaction with the target market. Specialization, in this context means that the product or a service for a business firm should be specifically meant for it so as to cater its organizational demands with maximum efficiency.

In the case of B2B, advertising proves to be useless altogether. The reason for this is the target market, which comprises of people busy in running their own business. They, on most of the occasions don’t have the time to watch your product in advertisements unlike housewives and children. Here, the lead generation technique seeks a more direct approach such as telemarketing. Telephone proves as one of the most useful tools for a direct interaction, a pre-requisite of B2B.

B2B Lead Generation

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Posted in B2b Marketing, B2C, Business Growth, Leads Generation

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B2B Marketing Trends – 2012

Posted on April 26, 2012 | Leave a comment

Charting the business trends of 2012 gives major indications towards online activities, especially in context of B2B marketing. In order to get additional advantage over rivals, entrepreneurs have to mold their strategies in accordance to the statistics and trends of 2012. The major indications of B2B marketing trends – 2012 are:

Competition of Content
With more content available for B2B buyers, now the competition of content would be harder than ever. Buyer’s decision would be greatly influenced by the relevance of content, specific information, and technical details etc. All these have always had a great control on buyer’s decision, yet with augmented availability of content now sellers have to pay added attention to quality, quantity and relevance of the content.

Utilization of E technology
With increasing power of online marketing and e mail marketing, E technology is supposed to be the strongest trend of B2B marketing in 2012. Less efforts and more results, is what going to delight the smart users (entrepreneurs) of advanced E technology. These smart users would also invest in automated software, which can help them to deliver marketing messages, filtered as per audiences’ type, requirement, current demand etc.

Greater budgets for online activities
Since last few years, B2B companies have started assigning dedicated budgets for Online activities but in 2012, the amount is predicted to be greater than ever. Industrial professionals would have a greater and better budget for online catalogs, Online banners, industry specific websites, E-newsletters etc.

Active on Social Media
B2B marketers would continue to be live on social media. Along with twitter and Facebook, B2B marketers would have to be live on newer and upcoming online social hubs as well. In 2011, the power of social media has positively influenced the promotion and marketing of B2B companies, therefore the trend of remaining live on social media is expected to be continued.

Online B2B Directory

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Posted in B2B, B2b Marketing, Business, Business Growth

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ExportersIndia.com – Blogs Release December 2011

Posted on January 4, 2012 | 1 Comment

Strategies To Achieve Online Sales Targets
So after much hard work and effort, you have established your online business. Are you wondering when you will achieve all the business and sales targets? Though your website is attracting traffic, is the conversion rate of visitors into successful sales still less [...]

Internationalize Websites For International Business
Opening the doors of your business to International clients can be a very beneficial yet intimidating process. There are many strategies and plans that you need to rethink while executing them on an International level. The main medium of communication with the global market is your website [...]

Be A Smart Marketer, Think Like A Manufacturer
The role of marketers is not just limited to preparing marketing strategies and dealing with processing of any commodity. These days, marketers have widened the horizon of their think tanks and started following the footprints of manufacturers to broadly understand the market and marketing ways [...]

Moving Your Business Ahead With Online Identity
Every business house, irrespective of the industrial experience it possesses is constantly on the lookout for ways to expand business. The companies that are engaged in exporting, importing or supplying need to keep up with the global marketing trends in order to survive in the business [...]

Designing The Perfect Ecommerce Website
With large number of web design companies in the market, choosing the right one, at times, can be a difficult decision. How to choose an appropriate designer for your website? What considerations should be kept in mind before hiring an Ecommerce Web Site Design Company [...]

Compliance Of Import-Export Law, Complex But Necessary
It is well known fact that all merchandise coming into India has to clear customs and is subject to a customs duty, unless specifically exempted by law. Therefore, it is highly important for a Trader to understand this process, along with its functional sensitivity and complexity[...]

B2B Portals – A Boon For International Trading
Business to Business Portals and Online Directories facilitate entrepreneurs in International Trading to a great extent. The use of internet has increased tremendously in the last decade. People have realized that internet is a great mode of communication [...]

The Pros and Cons of Direct Exporting
One of the constant dilemmas that Exporting Companies face is whether they should adopt the strategy of Direct Exporting or should they hire someone to handle the export responsibilities. Since exporting is substantial business in itself, the entrepreneurs must give a serious thought to the mode of exporting that they are going to adopt [...]

B2B Portals

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Posted in B2b Marketing, Business Growth, Business Tips, Leads Generation, Market Research

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The Pros and Cons of Direct Exporting

Posted on December 29, 2011 | Leave a comment

One of the constant dilemmas that Exporting Companies face is whether they should adopt the strategy of Direct Exporting or should they hire someone to handle the export responsibilities. Since exporting is substantial business in itself, the entrepreneurs must give a serious thought to the mode of exporting that they are going to adopt. This write-up attempts to make the owners aware of advantages and disadvantages associated with Direct Exporting.

The Pros

  • There is no need to follow the advice of brokers or other intermediaries.
  • Complete transparency will be maintained in all the business transactions.
  • You will be in direct contact with your customers.
  •  Since you deal directly, the customers will have increased faith in you.
  • If any problem arises, it will be handled within the organization.
  • Your customers will be able to contact you as and when required.
  • The identities of your company- trademarks, logos, copyright, etc. will remain safe.
  • As an entrepreneur, your understanding of the marketplace will increase.
  • You will have direct control over all the exporting strategies.

The Cons

  • You will have to invest more energy, time, and money.
  • You may have to coordinate with your Exporting Partner for every deal.
  •  You will be required to keep a track of all the business procedures of your associate.
  • There are chances that your customer won’t be able to contact you directly.
  • Your company will have to handle the logistics.

Now that you have a fair idea of the benefits and shortcomings of Direct Exporting, it is hoped that you will be better able to judge the most lucrative exporting strategy for your business. In case, you want to take a look at companies that undertake exporting projects, it is suggested that you get registered with an Online B2B Directory, where you would get millions of prospective business associates. So just weigh in your options, the channels of exporting available for your business, the ease of exporting the goods that you deal in and then consider the option that’s best for you.

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Posted in B2b Marketing, Business Growth, Online Marketing

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B2B Portals – A Boon For International Trading

Posted on December 26, 2011 | Leave a comment

Business to Business Portals and Online Directories facilitate entrepreneurs in International Trading to a great extent. The use of internet has increased tremendously in the last decade. People have realized that internet is a great mode of communication. Subsequently, many online portals have been launched with the aim of providing a common platform to the exporters and importers. These portals help them explore their possibilities of striking a deal or working together.

No Need To Rely On Middlemen:
Before the B2B portals were launched, businessmen had to rely on middlemen and brokers for expanding their reach. The process was time taking and very costly. Since, the brokers were to be given a set commission, the price of products and services also increased. Moreover, the middlemen had also had their limitations. The B2B directories offer a lot more growth and they do not have any barriers as far as the geographical areas are concerned.

Expanding The Area Of Operations:
With B2B Directories, you can go through the profiles of a number of prospective business associates and contact the one you find most suitable. You can undertake projects and orders from any clients based in any country successfully. At present, expanding a business does not solely depend on the resources one has rather the entrepreneurs can take the advantage of online portals and make their presence felt globally.

Trouble Free Access:
These B2B Online Directories are very simple to access. The contact details, area of operations, experience, quality certifications, memberships, etc. of all the companies are mentioned clearly on these portals. Among the thousands and lakhs of business profiles listed with Web Directories, one can easily select a few that suit the requirements. Contacting a business house and developing a business association with the help of these directories is also very convenient.

Currently, there are a number of Online Directories that claim to provide the best online promotion services. In such a situation, it is advisable that one selects the portal that has secure dealing systems and distinct online identity.

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Posted in B2b Marketing, Business Tips, Online Marketing

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ExportersIndia.com – Blogs Release November 2011

Posted on December 1, 2011 | 1 Comment

Need Of Information Technology For The Textile Industry
Textile Industries all over the world are taking the support of Information technology to ensure smooth production operations. The IT department in a Textile house helps in managing the supply chain. This tech savvy department provides the much needed edge to an organization [...]

Make Your Export Marketing Plans Easier
Nowadays, most of the firms are planning to engage in exporting as part of their business expansion. But, merely planning your business for export operations won’t help you in the long run. It requires a careful and a well planned strategy to have a risk free export marketing business [...]

Tips For Successfully Globalizing Your Business
Expanding your small firm at a globalized platform is a very profitable idea. After achieving success in the domestic market, you should go for global business expansion in a step by step manner. Allen Adamson, an accomplished writer and MD of Landor, also suggested the same [...]

Help Your Business Flourish With The International Trade Laws
To have a risk free business, adoption of certain laws and ethics is essential. In order to avoid unfair trade practices, implementation of certain laws became indispensible. Thus, all the Trade execution takes place under the regulation of International Trade Laws [...]

International Trade: Boon For World Economy
Globalization has revolutionized many trade practices. Its consequence is the contraction of the world wherein various diverse countries are engaged in the exchange of products and services with each other [...]

Direct Exporting: Advantages and Disadvantages
For those budding entrepreneurs in world of export, the term “Direct exporting” may seem quite obvious. But one may still wonder whether it is a good option. Well, here is a detailed description that offers you the pros and cons of direct exporting to help you make up your mind [...]

Tips to Establish a Profitable Business Online
With the world becoming technology savvy, computer has become the most dominant of the latest technologies. With the emergence of the Internet, the face of the world has changed altogether. World shrank and everything can now be availed on a desktop [...]

B2B Portals: Why Necessity for All Traders
B2B means business to business. As the name implies, it is a trade between two or more business. B2B portal is an industry platform for improved ultimate productivity. In present days, B2B portals are not just a fantasy system[...]

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Posted in Advertising Tips, B2b Marketing, Business Plans, Business Tips, Business Website, Market Research, Online Business, Online Marketing

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Tips to Establish a Profitable Business Online

Posted on November 24, 2011 | Leave a comment

With the world becoming technology savvy, computer has become the most dominant of the latest technologies. With the emergence of the Internet, the face of the world has changed altogether. World shrank and everything can now be availed on a desktop. Trade is efficiently being conducted online with the help of various B2B and B2C sites. Doing business online has many benefits, the most important being, that it is cheaper and faster as compared to offline business. If you are a new entrant in the arena of online business or you need tips to improve upon the profit of your existing online business, you are at the right place.

Tips that will allow you make large profits in online business are :-

  • Focus Should be Laid on a Single Product : Focus on a single service and product and plan out the necessary marketing strategies to promote it. This proves to be very profitable and also less risky.
  • Online Auctions : Online auctions are the best way to make immense profits. There are various sites that offer online auctions, most prominent being eBay. These sites provide space and opportunity for almost all kind of sellers; you can sell anything there from a small commodity like pen to large ones such as an equipment. To make more profit through auction sites one should buy wholesale products and then sell the same.
  • Affiliate Marketing : Affiliate marketing is one of the best ways to make large profits while performing business online. Under this process, you simply have to sell products of some company. It can be easily done by just embedding the reference number provided by the company within your marketing links. The more you sell the more commission you get.

Read More : Tips to Establish a Profitable Business Online

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Posted in Advertising Tips, B2b Marketing, Business, Business Growth, Business Leads, Business Tips, Business Trends, Business Website, E-commerce, Leads Generation, Online Business, Online Marketing, Sales, Sales Technique

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ExportersIndia.com – Blogs Release October 2011

Posted on November 2, 2011 | 1 Comment

Significant Aspects of Marketing to Diverse Cultures
Marketing has become an indispensable tool for organizations that strive to carve a niche for themselves in diverse markets. People belonging to different cultures have huge differences in their lifestyles, habits, etc. thus, their psychology also differs to a large extent. So it follows that, marketing the same product in multiple cultures would require different strategies[...]

Growing Significance of International Market Research
Marketing has become one of the most important tools for organizations to make their presence felt in relevant markets. Organizations dealing internationally need specialized strategies to make sure that their foreign clients are aware of their products and services [...]

Important Selling Tips
Selling is an art and almost every business endeavor is directly or indirectly engaged in selling. Selling implies reaching out to people and convincing them to do business with an organization or an individual. However, one needs to exercise caution and constantly learn from the past mistakes, in order to effectively reach out to people [...]

Select the Right Electronics and Electrical Goods Tender
Electronics is one of the one of the fastest growing sectors. Every now and then, new technologies are being developed. Thus, companies are constantly in competition with each other to offer the most advanced goods. The trading in this sector is done mostly through tenders [...]

International Trade – A Boon For Entrepreneurs
Gone are the days when one had to wait for the N.R.I. relatives to get a pack of exotic chocolates, dresses with international labels or other foreign items. Now, one can simply go to a nearby mall and avail the same almost immediately. This is the effect of Globalization [...]

Tips To Identify A Real Wholesale Supplier
In Business to Business setups, Wholesale Suppliers are needed all the time. Since most Suppliers have been working in their respective fields for a long time, they effectively help Manufacturers in distributing their products in diverse locations [...]

Take Full Benefits Of B2B Marketplace Listing
Getting listed with a B2B Portal betters the chances of a company to maximize its online visibility. However, since in a B2B Marketplace, you can get only limited number of words and photographs published, make sure that the your content effectively conveys your point [...]

How to Identify the Right Exporter
Business need to go beyond trade and geographical boundaries for several reasons. But to be successful in this activity, you require some assistance and a good network to get ahead.As an entrepreneur, consider yourself in the following situations [...]

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Posted in Advertising Tips, B2B, B2b Marketing, Business, Business Growth, Business Leads, business services, Business Tips, Business Website, Company, International Company, Market Research, Online Business, Online Marketing, Sales, Sales Technique, Social Networking

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How to Identify the Right Exporter

Posted on October 31, 2011 | 2 Comments

Business need to go beyond trade and geographical boundaries for several reasons. But to be successful in this activity, you require some assistance and a good network to get ahead.As an entrepreneur, consider yourself in the following situations:

  • You are planning to expand your business and want to get associated with globally recognized names of your industry.
  • The product you manufacture requires imported raw material.
  • In the recent trade exhibition, you came across a product which you think your buyers will find interesting.
  • You want to add new products to the existing range offered by your company.

In each of the above mentioned situations, you will need to contact a reliable company, which is engaged in exporting the product of your interest. To make a long lasting and fruitful business relation with a foreign organization, you must make sure that the company is a well known name in the global market.

How Can You Reach Closer To Your Future Business Associate?
There are a number of ways by which you can identify a company engaged in manufacturing or exporting the products of you need. Mentioned below are some of the most popular and successful techniques:

Internet Search

  • Online directories
    Since these directories list a huge number of exporters and importers on the same platform, it becomes easier to identify a suitable exporter.
  • Keyword searches
    You can coin a term for your search and then use it on search engines like yahoo, google, etc. Ideally, the term should carry the name of your product followed with Manufacturers/ Exporters.
  • Embassy
    You can contact the embassy of your country in the region you are planning to import something from. The embassy can give you an idea about the reputed firms dealing in your industry.
  • Trade Exhibitions
    Be a regular at trade exhibitions. It will help you make new associations. Moreover, if the organizers may offer you assistance in helping you finding the products you are looking for.

Thus, finding the right Exporter is not as difficult as it may seem. Moreover, you can take help of professional companies that facilitate interaction between B2B companies.

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Posted in Advertising Tips, B2B, B2B Concept, B2b Marketing, Business, Business Growth, Business Tips, Market Research, Online Business, Online Marketing

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